Booklets can be used for many different things such as magazines, company brochures, information booklets, pricing lists, newsletters…you name it! However, what you use booklet printing for depends entirely on your business. For instance, IKEA use it for providing product assembly instructions. however should you be a prestigious Event firm, you may want to have a booklet detailing past events, your services and so forth.

The quality of booklet that you print greatly reflects your business. For instance, going for the upmarket, professional look requires a high quality booklet. To get this effect, use thicker cover paper, ie 300gsm, with a gloss or matt lamination. This will make your booklet look and feel much more upmarket. The size of the booklet can also affect the image it creates, A5 landscape is one of the most preferred layouts for the professional image. Should you be on a tight budget and want to simply provide information then cost is key. Consider using 80gsm paper, mono colours and small overall size with small font to increase the amount of information you can get in it.

Do you have a mailing list? Why not create a quarterly newsletter with information of new products, events and offers for your customers? This will increase the amount of repeat purchases and also your average transaction value.